Digital Delights: Exploring Teej Celebrations in the Age of Social Media

Bronisha Khadka Thapa

RnR Groups

Makeup:-Urja Pandey

Model:-Shraddha Aryal, Ashwini Sitaula

Pic:-Mahesh Pradhan

Special Thanks:-Pabitra Acharya

Teej is a Hindu festival celebrated primarily by women in Nepal. It usually falls in the month of August or September and lasts for three days. The festival is dedicated to the goddess Parvati, who is believed to have observed severe penance to win Lord Shiva as her husband.During Teej, married and unmarried women dress up in red traditional attire and jewelry. They observe a fast for the well-being and longevity of their husbands or future husbands. The fast is known as “Nirjala Vrat,” which means abstaining from food and water for the entire day.Women gather in groups and sing and dance to traditional Teej songs, expressing their joy and happiness. They swing on beautifully decorated swings called “Dar” and enjoy various cultural performances. The festival is also an opportunity for women to socialize, strengthen bonds, and share their experiences.On the third day of Teej, women break their fast after offering prayers to Lord Shiva and Parvati. They receive blessings from elderly family members and exchange gifts with each other. The festival is also marked by feasting on delicious traditional food, including sweets like “Sel Roti” and “Malpua.”Teej is not only a religious festival but also a celebration of womanhood, love, and marital bliss. It holds significant cultural and social importance in Nepal, where it is widely celebrated with enthusiasm and joy.

Social media has significantly influenced the celebration of the Teej festival in recent times. It has enabled a global reach, connecting people from different parts of the world to participate and learn about this traditional festival. Virtual celebrations have become possible, ensuring the festival’s continuity during challenging times. Social media platforms also play a vital role in promoting Teej events, sharing rituals, and popularizing fashion trends associated with the festival. Recipes, challenges, and the exchange of traditions have all been facilitated by social media, making Teej more accessible and inclusive, while preserving its cultural significance. In essence, social media has transformed Teej into a digitally vibrant and globally celebrated occasion.

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